Concrete Culture | Immersive Experiences

Concrete Culture embeds art, culture, and technology permanently within urban developments, transforming them into sustainable communities.

Concrete Culture uses the generative power of art, culture, and technology within (historic) real estate and area developments to make a social impact, drive economic growth, strengthen communities, and combat gentrification.

Concrete Culture's flagship initiatives include Koelhuis Eindhoven (former Campina Vrieshuis) and Katoenhuis Rotterdam (a 5,500m2 former cotton warehouse in the heart of Rotterdam's Maker District (M4H). Both initiatives focus on Immersive Experiences (IX), offering communal workspaces, studios, and presentation venues that actively support creative and technical talent.

By bringing diverse artists, technologists, and makers under one roof, Concrete Culture initiatives create a space for research, experimentation, and presentation of immersive experiences and contribute to the growth of the immersive technology sector in the Netherlands.

What we do

Wherever there is a real estate object with the potential of adding cultural value to the urban revitalization of an area, or (industrial) heritage location, Concrete Culture creates site-specific cultural enterprise concepts to support positive societal and cultural change.